The 2 Best Drugstore Foundations, According to a Makeup Artist

When it comes to your wedding day, we’ll always recommend investing in high-quality makeup that lasts through every laugh, tear, and dance floor moment. But what about the day-to-day glam?

For beauty on a budget, there are a few drugstore foundation options that have stepped up their game these days.

We asked our founder, Kate Johnson, to share her professional perspective on the only drugstore foundations worth considering. Spoiler: her list is short, but solid.

Foundation 1: NYX Can’t Stop Won’t Stop 24HR Full Coverage Matte Foundation

Who It’s For: Normal to Oily Skin

This foundation is a go-to if you need something long-wearing that holds up under pressure. Think: long work days, Chicago’s extreme weather, or even a night out.

“It’s lightweight, waterproof, and provides fuller coverage for anyone going for full glam,” says Kate. “Plus, it comes in such a variety of shades, which is huge.”

While it uses a silicone base (scientific term: dimethicone) for that smooth finish, keep in mind higher-end products that feature nourishing oils will be better for your skin long term.

Foundation 2: e.l.f. Soft Glam Satin Foundation

Who It’s For: Dry to Combination Skin

This is a good option for someone looking for an inexpensive foundation that won’t dry out your skin.

“E.l.f. is hydrating and smoothing with a glam finish so you won’t get that cakey look,” Kate explained. “It gives a more natural, glowy look while still offering coverage for special occasions like a wedding or just everyday out in the world.”

Why Shade Range Matters

For Kate, one of the biggest factors in choosing a foundation is inclusivity:

“Variety of color shades is the most important thing. High-end brands have been leading here for years, but drugstore brands like NYX and e.l.f. are finally catching up and in a big way.”

That means brides (and anyone shopping for everyday makeup) have more accessible shade options than ever before.

Our Honest Advice on Drugstore Makeup Dupes

Truthfully? We always lean towards professional or department store brands for a reason that goes beyond brand loyalty.

“These are the only two drugstore brands I’d consider recommending because ingredient quality matters. To compete on price, most brands dilute the good stuff with filler and that’s why they can charge less.”

So while NYX and e.l.f. are improving the drugstore options, remember that we’re only going to use the best for your wedding and are happy to provide custom product recommendations on request during your trial.